Ads Manager
SÓL The Clinic· Campaign 1
ROAS
14.70x
Amount spent
£639.85
Total made
£9,406.47
Meta ads for wellness, spa & sauna brands
Ads that fill treatment rooms, sauna sessions and booking calendars.
£4,061.64 in ad spend. £31,609.91 back. 7.78x blended across four wellness brands.
Or follow along at @eirescales
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Results
Receipts, not promises.
Five campaigns. Screenshots straight from Ads Manager. Tap any card to see the original.
- Ads Manager
SÓL The Clinic· Campaign 2
ROAS
11.40x
Amount spent
£638.27
Total made
£7,276.36
- Ads Manager
Farmfield Spa
ROAS
9.16x
Amount spent
£767.90
Total made
£7,033.00
- Ads Manager
The Hotbox Sauna
ROAS
2.86x
Amount spent
£1,451.98
Total made
£4,152.47
- Ads Manager
The Barrel Sauna
ROAS
6.64x
Amount spent
£563.64
Total made
£3,741.61
Purchase value as reported in Meta Ads Manager. UK clients featured, figures in GBP.
Combined (GBP): £4,061.64 spent · £31,609.91 made · 7.78x blended ROAS
Best performing creatives
Farmfield Spa
Sold time together, not a treatment. The couples package turned one booking into two.
ROAS
17.70x
Amount spent
£60.16
Total made
£1,065.00
One ad inside Farmfield Spa · 9.16x campaign. Figures from Meta Ads Manager.
Client feedback
What the owners say.
E.I.R.E helped us get ahead with the latest marketing tools and funnels, set up our Meta ads, and integrated powerful AI systems into our business. We couldn't be more grateful.
The Hotbox Sauna
Services delivered
- Meta Ads
- Funnel Systems
- AI Automation
Working with Reuben has completely transformed how we connect with patients. Our online presence feels sharper, our campaigns finally make sense, and the AI tools he introduced have freed up valuable time for our team. The impact has been clear from day one.
SÓL The Clinic
Services delivered
- Meta Ads
- Funnel Systems
- AI Automation
Reuben has been amazing to work with for our spa business. He helped us modernise our marketing, set up high-performing Meta ads, and introduced AI tools that made our booking process smoother and our customer responses faster. We've seen a real increase in appointments and client enquiries, and we're genuinely grateful for his support and expertise.
Farmfield Spa
Services delivered
- Meta Ads
- Funnel Systems
- AI Automation
Working with E.I.R.E has been a fantastic experience. They guided us through the latest marketing strategies and funnel systems, set up our Meta ads, and integrated powerful AI systems into our business. Their support has made a genuine difference, and we couldn't have asked for more.
The Barrel Sauna
Services delivered
- Meta Ads
- Funnel Systems
- AI Automation
Services
Four things. Done properly.
- 01
Meta Ads
Paid social that pays for itself, then some.
- Pixel, Conversions API and purchase tracking
- Creative and copy built around one offer
- Weekly testing, budget moved to winners
- 02
Funnel Systems
Every click lands somewhere built to book.
- Landing pages for each offer
- Booking and checkout flow set-up
- Retargeting for people who didn't book
- 03
AI Automation
DMs and enquiries answered while you're with clients.
- ManyChat keyword flows on Instagram
- Instant replies that push to a booking link
- Automated reminders and follow-ups
- 04
Email Marketing
Designed emails that bring past clients back.
- Campaign design in your brand
- Copywriting for launches and events
- Flows for new, lapsed and repeat clients
Fit
Built for a specific kind of brand.
A fit if you…
- Run a spa, clinic, sauna or wellness brand
- Sell bookings, memberships or products online
- Already have a good offer and want more people to find it
- Want one person accountable for the numbers
Not a fit if you…
- Want the cheapest option
- Need results in 48 hours
- Won't install tracking
- Want someone to just “boost posts”
Process
Enter. Impact. Repeat. Expand.
- 01
Enter
Audit the account, sharpen the offer, fix tracking so every £ is counted.
- 02
Impact
Launch the creatives and the funnel behind them.
- 03
Repeat
Test every week. Kill the losers. Put the budget behind the winners.
- 04
Expand
Email, SMS and automation to raise what each client is worth over time.
FAQ
The four questions everyone asks.
One flat monthly fee, from €750. No percentage of ad spend, no setup fees. Your fee is set by the size of your ad budget, and we agree it upfront before any work starts:
| Monthly ad spend | Our fee |
|---|---|
| Up to €1,500 | €750/month |
| €1,500–€4,000 | €1,000–€1,250/month |
| €4,000+ | Custom quote |
A minimum of €20 a day, about €600 a month. That goes straight to Meta from your own ad account. We never hold your money, and the account and all its data stay yours.
Your first campaign runs for 8 weeks. That's how long it takes to test properly, find what works and scale it. The 8 weeks start from €1,500 in total, depending on your ad budget: half before we start, half at week 4. After that it's month to month, paid monthly in advance, with 30 days' notice. If we're not making you money, you shouldn't be paying us.
Honestly, it depends on your offer, your pricing and how much you spend, so we won't promise a number. Here's what the 8 weeks look like: week 1 is tracking, offer and creative. Weeks 2–4 we test and Meta learns who buys. Weeks 5–8 we cut what's not working and put the budget behind what is. You'll see live numbers from week one, and by the end you'll know exactly what each campaign returned.
Still got a question? Ask us on Instagram →
Email marketing
View all work Emails people actually open.
SÓL The Clinic 
The Barrel Sauna 
Farmfield Spa 
The Hotbox Sauna
Who you'll work with
You deal with me. Not an account manager.
I'm Reuben. I run E.I.R.E. from Dublin, and I've been building and selling online since I was 13. I only take on a handful of wellness, spa and sauna brands at a time, so I can run every account myself: the ads, the funnel and the follow-up.
Wellness is a trust purchase. Nobody books a facial or a sauna session off a discount banner. They book because the ad made them feel something and booking took thirty seconds. That's the part we build.
— Reuben
Ready to scale?
DM us 'SCALE' on Instagram and we'll reply same day.